Charlotte WWiebe has been appointed as TUI’s new group sustainability director. She previously held the function of HR director and member of the management board at TUI Nordic, where she had been driving change at one of TUI’s centres of excellence for innovation since 2010.

In her new role, she will report to Thomas Ellerbeck, member of the group executive committee and group director of corporate and external affairs, in charge of group wide communications, government relations and sustainability at TUI, who is also chairman of the international TUI Care Foundation.

“Transformation and innovation.”

“Charlotte has successfully driven change during her time at TUI Nordic. Her interest in sustainable transformation and innovation as well as her ability to drive change are the perfect qualities for her new role as group sustainability director. Our ambition for TUI’s new Sustainability Strategy 2030 is clear. We want to continue to set sustainability standards in our industry – balancing the environmental, social and economic dimensions of sustainability in tourism,” said Ellerbeck.

From March 2020, Wwiebe will be in charge of implementing TUI new Sustainability Strategy 2030 with the mission to strengthen TUI’s leading position in sustainability and shape the future of sustainable travel.