The San Diego Tourism Authority’s new campaign includes a new television advert and multi-layered campaign assets. To boost demand throughout the upcoming spring and season season, the San Diego Tourism Authority has launched a new ‘Happy and You Know It’ campaign, with a television advert debuting on screens.

The campaign will reinforce the positivity that draws worldwide visitors back to San Diego.

Julie Coker, San Diego Tourism Authority, CEO, explained: “Now more than ever travelers are looking for places with diverse communities and people where they can escape and explore, and San Diego fits the bill for so many would-be visitors,” Coker said. “Our natural beauty, our outdoor offerings, world class arts and cultural attractions, and our near-perfect weather makes for a vacation that is both happy and healthy.”

The spring media will focus on San Diego’s sports programming and the outdoor and wellness activities on offer across the city.