Global B2B travel technologies firm HBX Group announced the promotion of three senior executives to new strategic roles  within its sales and sourcing teams.  

Deputy CEO and chief commercial officer Carlos Muñoz said of these recent appointments: “These promotions mark an exciting chapter for HBX Group as we continue to evolve and strengthen our position in the market.”

Who’s who, who’s new?

Pippa Williamson was appointed senior vice-president for global sales. Based in Hong Kong, Pippa will lead HBX  Group’s global sales team, driving strategic initiatives to align the company’s sales operations  across key markets. Having previously held the position of Vice President Commercial for APAC, Pippa  has played a pivotal role in driving the company’s growth across the region. 

Andrew Boocock, based in Australia, steps into the role of vice-president for MEAPAC sales, where he will lead sales  teams across the Middle East, Asia Pacific, and Australia. Reporting directly to Pippa, he will focus on  strengthening HBX Group’s market position and fostering growth in these strategic regions.  

Patrick Torres, also based in Hong Kong, has taken in the role of VP MEAPAC Sourcing. Reporting to  Paul Anthony, SVP Sourcing Global at HBX Group, Patrick will play a key role in expanding the  company’s sourcing capabilities, leading the development and management of supplier relationships  across the region.