The Hong Kong Tourism Board (HKTB) and Traveloka signed a Memorandum of Understanding (MOU) to jointly promote Hong Kong as a tourist destination to Vietnamese travelers through inspirational marketing campaigns and exclusive deals. 

According to the latest HKTB report, Vietnam showed an impressive 100 percent increase in the number of tourists visiting Hong Kong in the first half of 2024 compared to the same period last year. This increase underscores the growing appeal of Hong Kong’s tourism offerings among Vietnamese travelers. 

The signing ceremony also marks a significant milestone in elevating the travel experience for Vietnamese tourists and contributes to promoting Hong Kong as an attractive tourist destination, showcasing the city’s unique cultural features. 

HKTB regional director for Southeast Asia Liew Chian Jia said of the understanding: “Partnering with Traveloka is pivotal for us as it unlocks the tourism potential in Hong Kong and helps us gain valuable insights about Vietnamese travelers. Therefore, we are optimistic that this collaboration will strengthen Hong Kong’s popularity in the market and marks an exciting step in enriching travel experiences for Vietnamese travelers.”

In turn, Traveloka CEO for transport Iko Putera said: “We recognize the significant potential for Hong Kong to become a sought-after outbound tourist destination for Vietnamese travelers. Our platform has experienced a significant surge in flight ticket sales from Vietnam to the city, nearly quadrupling in the first quarter of 2024 compared to the same period last year. Partnering with HKTB allows Traveloka to reaffirm our commitment in promoting and showcasing the city’s dynamic attractions on our platform and inspiring Vietnamese travelers to seek new and enriching experiences.”

Efforts in tandem

The MOU centres on joint efforts to promote Hong Kong in the Vietnamese market through the sharing of insights and data, the introduction of new Hong Kong products and experiences on the Traveloka platform, and organizing content development and marketing communications to promote Hong Kong destinations. 

Through this strategic collaboration, Traveloka will showcase the charm and beauty of Hong Kong to Vietnamese travelers and invite them to experience the city’s best offerings with exclusive travel deals and curated tour packages. The aim is to meet Vietnam’s growing outbound demand and boost Hong Kong tourism. 

As Southeast Asia’s leading travel platform, Traveloka is also a reliable application in the Vietnamese market to access, discover, and purchase a wide range of transport, accommodations, and travel activities products. 

Additionally, Traveloka provides access to various local attractions, such as theme parks, museums, day tours, and more. Through this strategic collaboration, Traveloka will showcase the charm and beauty of Hong Kong to Vietnamese travelers and invite them to experience the city’s best offerings with exclusive travel deals and curated tour packages.