Hong Kong Tourism Board (HKTB) launched a new campaign, “Hong Kong  Incentive Playbook: Up the Game for Your Team”, with much fanfare at The Regent Hong Kong on 24  April 2024. The campaign curates over 100 new and authentic Hong Kong ideas to inspire and reward incentive  groups in response to emerging incentive travel trends. Over 110 agents from Mainland, Southeast Asia, South  Korea and India were invited to get exclusive first-hand experiences of Hong Kong’s rich and diverse incentive  resources.

Dane Cheng, Executive Director of HKTB, shared his excitement, saying, “Last year, Hong Kong welcomed  over 1.3 million MICE visitors, with the Meeting and Incentive (M&I) segment accounting for a staggering 65  per cent. This makes the share of M&I the most significant increase among the segments.”

“Building on this growth momentum, with the launch of the Hong Kong Incentive Playbook, we are taking it  up a notch, inviting the incentive industry to experience Hong Kong like never before with the city’s newest,  most authentic, and immersive incentive ideas. We are confident that Hong Kong will become the ultimate  destination for incentive travel, offering unparalleled experiences for corporations to motivate and reward their  teams, and create lasting memories in our city.”

The “Hong Kong Incentive Playbook” covers over 100 new and unique incentive ideas under five themes:  “Arts & Culture”, “Wellness & Nature”, “Neighbourhoods”, Nightlife & Parties”, and “Hong Kong  Signatures”.

Experience Hong Kong’s world-class art and cultural scene, create traditional handicrafts, and escape the  skyscrapers to immerse oneself in nature. Explore the city’s streets and alleys to embrace the blend of old and  new urban landscapes. Enjoy Hong Kong-style day and night entertainment, engage in party activities, and visit  iconic attractions. These are just some of the suggestions available in the comprehensive and game-changing  guidebook for incentive travel planners to customise exciting itineraries in Hong Kong.

The HKTB has launched a campaign website and themed short videos for the Playbook in English and Chinese.  Largest-ever Top Agents Celebration and Familiarisation Trip Got First-hand Experience

Alongside the campaign launch, the HKTB hosted the largest-ever celebration for over 110 agents from  Mainland, Indonesia, Malaysia, the Philippines, Singapore, Thailand, South Korea, and India to  recognise their contribution to Hong Kong’s tourism and offer them a first-hand experience.

The launch ceremony and celebration were also an extravagant get-together to recognise overseas MICE  agents for their contribution to bringing incentive groups to Hong Kong and fostering connections between  the local, mainland, and overseas tourism industries.

From 23 to 26 April 2024, the HKTB curated unique itineraries and team activities for agents to explore  Hong Kong’s incentives first-hand; all catered to the preferences of different source markets.

They relished a handful of incentive group exclusive experiences that showcase Hong Kong’s diverse  offerings from day to night. These range from a soothing singing bowl session, a Tai Chi class with a  stunning view, and an immersive Chinese fan painting workshop at the Hong Kong Palace Museum. Some  also participated in an active team challenge at the West Kowloon Cultural District. To cap off the  celebration, they enjoyed an evening of exclusive partying at a nightlife venue in Central.