New Zealand-based technology company that specialises in innovative cloud-based solutions that simplify hospitality operations STAAH has partnered with UK-based hoo – an innovative new dot-com that is putting hotels first.

hoo is disrupting the online booking market with a proposition that delivers better rates for guests, whilst increasing profit and occupancy for hotels. This unique win-win proposition is made possible through their automated negotiation system that allows hotels to implement dynamic pricing and unique booking incentives without breaching rate parity agreements. Importantly, it only charge a flat commission on bookings of 5% to ensure hotel operators have the opportunity to provide compelling rates and experiences whilst still receiving more revenue per booking compared to a traditional OTA.

With a mission to “change the way Hotels are booked online for the better”, hoo is focused on creating an experience, rather than a transaction led platform that puts the guest and hotels back in control with its fair and fun approach, that bakes in loyalty from the first booking.

Although a new player in the market, hoo has already secured an integrated connected partnership with Google Hotels and is currently building out global inventory. Their ambitious team has raised significant investment to power their growth and they are here to disrupt the online booking sector for the better.

With consumers wanting variety, hoo believe a fairer platform needs to exist to enable the two parties to come together in order to broker this experience. With world-leading technology and dynamic pricing technology, hoo have built a platform that looks to positively disrupt the OTA space and be a friendly face to accommodation suppliers around the world.

Through this integration, hotels can distribute their real-time rates and availability to the justhooit.com platform via the STAAH channel manager, and enjoy all the benefits hoo has to offer. The platform is a powerful and equitable alternative for hotels to sell their rooms in the manner they want to, without the overheads usually associated with online booking platforms.

Commenting on the partnership, Adrian Murdock, co-founder of hoo said, “We are delighted to have STAAH connected as a channel partner. We welcome their hotels from across the world to join us on our mission to change booking hotels online for the better. We built this platform with the aim of making online bookings fair and equitable. We want to bring our toolset to more and more hotel operators, and integrating with STAAH is an important step in expanding our reach further.”

The integration is valid globally and properties of all sizes from around the world can make use of the platform completely free of charge – there are no listing fees or contracts. The only cost to the property is a small 5% commission fee which is paid on each booking enabling fair rates and hotels the ability to flex room prices whilst increasing profit.

“We are glad to partner with hoo, providing our partner properties a new channel with innovative features to market their rates & availability and maximising their profits. hoo’s automated negotiation system and STAAH’s distribution technology is going to help accommodation providers drive more bookings and increase revenue,” says Tarun Joukani, Commercial Director – STAAH.