Hotelbeds has collaborated with The Leading Hotels of the World (LHW), expanding its luxury collection across the group’s more than 400 properties.

The new preferred vendor agreement gives Hotelbeds’ clients access to a significant luxury portfolio for the first time, which offers properties in more than 80 countries around the world. In turn, the agreement opens up Hotelbeds’ 195-country distribution system to LHW’s hotels providing a wealth of benefits, including increased revenue streams and its industry-leading ability to ensure rate parity across all of its channels.

“This new agreement opens up The Leading Hotels of the World to our vast roster of booking platforms including 64,000 retail travel agents, while also expanding our range of high-end properties,” said Paul Anthony, Hotelbeds’ Digital Commercialisation Director. “We have seen increased demand for high-end properties this year and this new alliance will help us to meet this growing sector.”

Hotelbeds has become part of LHW’s Leading Strategic Sourcing (LSS) program, spearheaded by LHW and DayBlink GPO. The initiative offers a strategic group purchasing program for LHW’s portfolio of global independent hotels, which serves members by helping them capture new demand, access innovative sales, marketing and technology solutions to empower their success, and drive value to hotels in other strategically important categories.

Over the past year, Hotelbeds has seen an increase in luxury bookings with many destinations experiencing growth above 50%.

“We are excited to be collaborating with one of the largest global hotel inventory distributors to support our hotels’ innovative distribution strategies,” said Phil Koserowski, Senior Vice President and Chief Marketing Officer, The Leading Hotels of the World. “Hotelbeds is a valued addition to the Leading Strategic Sourcing program, and a key component to our optimized distribution efforts in 2023 and beyond.”