Hotelbeds Group, a B2B provider of services to the travel trade, has unveiled a strategic partnership with Rezdy, a Sydney-based independent booking software, to increase real-time bookings for experiences globally.

Hotelbeds Group’s Ancillary Bank business is responsible for the distribution of in-destination and in-origin ancillary products such as excursions, attraction tickets, theme parks and resorts, cruises and car rental, through online platforms. With the partnership, Hotelbeds Group will increase its activity portfolio in the Asia Pacific and across 100 countries globally, as well as provide booking solutions at the touch of a button.

“Offering mobile booking tools is absolutely critical”

Director of Ancillary Bank at Hotelbeds Group, Javier Arévalo, said: “We are very pleased to announce our partnership with a leading company such as Rezdy, whose real-time booking solutions are transforming the industry at a time when offering mobile booking tools is absolutely critical.

“This has come about as a result of our listening to the needs of the market, where we hear people talking about an ever-increasing demand for better technology to manage efficiently tours and activities bookings – as well as increasing distribution opportunities. This alliance with Rezdy, in particular, boosts our presence in the Asia Pacific region, one of the most important and fastest growing marketplaces worldwide.”

The partnership will immediately bring an additional 1,000 plus activities to Hotelbeds Group’s Ancillary Bank and will increase progressively over a one-year period, joining a total of 65,000 activities already available on the Rezdy platform globally.

In the first phase, Hotelbeds has already integrated activities from Paris, Copenhagen, Oslo, Stockholm and Barcelona. As the integration progresses, the group will include more destinations in its platform, expanding to include Asia Pacific – where Rezdy has a particularly strong product base.

“This is great news for the tour, attraction and activity companies”

Chris Atkin, CEO of Rezdy added: “This partnership with the world’s leading bedbank will grow our distribution network of travel intermediaries, giving our customers access to new distribution channels and a variety of booking segments that might otherwise be difficult to reach.

“This is great news for the tour, attraction and activity companies we work with, as every business is naturally always looking for ways to increase their bookings and grow their business without greatly increasing their workload.”