Hotelbeds is joining forces with the Tourism Authority of Thailand on a campaign to promote the destination to US travel agents, one of its most important outbound markets.

With over 3,000 hotels contracted, Thailand has always been one of the top destinations for Hotelbeds, consistently ranking in the top 5 most popular locations. And now, thanks to this new opportunity, the company will not only further develop its presence in the region but will also play a crucial part in helping to open up countries in the Asia Pacific region, supporting its clients in the recovery of a market that has been so badly impacted by the COVID pandemic.

“This is a great partnership that has been a long time in the making. We started discussions before the pandemic and, now with the decrease in covid restrictions, we are very excited to activate this marketing campaign with the Tourism Authority of Thailand” said Joe Sheller, Head of Global Destination Marketing.

Florian Blois, Hotelbeds’ Regional Director of Destination Marketing, added: “Thailand is a key destination for Hotelbeds globally. Signing this partnership with the Tourism Authority of Thailand will allow us to secure promotional rates in the country and encourage all our US agents to book in Thailand over the coming months.”

He added that he is confident the company will act as “a key player in driving tourism to the destination and converting pent-up demand in Thailand.”

Through this partnership, Hotelbeds will also be introducing booking agents to the Test & Go programme created by the Thai government, which allows tourists from all countries who have been vaccinated to enter the country.

“While the travel landscape continues to change and requires keen navigation of COVID 19, we look forward to welcoming international travelers back to curate more unforgettable moments in Amazing Thailand” said Siriwan Seeharach, Director of The Tourism Authority of Thailand Los Angeles. He added that Thailand “is ecstatic for the opportunity to work alongside Hotelbeds, who is such an influential industry player in the travel sphere. This strong alliance is a first for Thailand and will offer a platform for the diverse range of Thai properties and partners to showcase their offerings.”

Up until mid-June, the campaign will be promoted through the bedbank’s two main distribution channels, Hotelbeds (for wholesale distribution) and Bedsonline (for retail travel advisors), targeting its extensive network of travel advisors in the US.