Hotelbeds Group and Singapore Airlines (SIA) have come together to form a holiday packaging partnership, offering bundled flights and hotel accommodation solutions to SIA’s customers.

Utilising Hotelbeds Group’s dynamic packaging platform, the collaboration will enable consumers to curate their own holiday packages—with a real-time selection of flights from SIA’s extensive network plus more than 170,000 hotels. In addition, more than 24,000 transfer routes and 18,000 activities such as theme parks and museums from Hotelbeds will be made available.

“An unbeatable accommodation portfolio alongside a seamless booking experience”

Sam Turner, wholesales sales and sourcing director at Hotelbeds Group, commented: “We are absolutely delighted to be entering into a partnership with such a world leading airline as Singapore Airlines and look forward to providing its customers with an unbeatable accommodation portfolio alongside a seamless booking experience.

“We have spent a lot of time working with various teams at Singapore Airlines to understand how best to design the solution and operate the business.”

Through the partnership, customers will be able to book customisable packages online, plus the opportunity to earn KrisFlyer miles depending on the total package value purchased. These packages will debut in Australia and will be progressively made available on SIA’s website across Singapore and other parts of the Asia Pacific, as well as Europe, India and North America.

“The added option of combining our flights with land content”

SIA’s senior vice president, sales and marketing, Campbell Wilson, added: “We are glad to partner with Hotelbeds Group to launch ‘Singapore Airlines Holidays’. Leveraging on the dynamic packaging platform, this provides our customers with the added option of combining our flights with the land content of their choice through a package with the best value.

“With this collaboration, we hope to offer our customers a platform to purchase their next dream holiday, by combining SIA’s quality in-flight services with a curated list of hotels.”

Furthermore, Hotelbeds Group will provide a Singapore-based dedicated team to promote the range of hotels available for the Singapore Airlines Holidays and provide customer service, pricing and product information.