HotelPlanner has announced the integration of ChatGPT, a large language model developed by OpenAI, into its new loyalty programme, Hotel Buyers Club. This integration enables Hotel Buyers Club members to receive personalised recommendations and search & booking assistance from ChatGPT, making their hotel booking experience even more seamless and convenient.

“Our goal has always been to stay ahead of the technology curve so we can provide our customers with the best possible hotel booking experience,” said John Prince, Co-founder & CIO, HotelPlanner. “By integrating ChatGPT into our Hotel Buyers Club loyalty programme, we’re able to offer our paid members a new level of personalised and customised service that is nearly unmatched in the industry. This integration enhances our customers’ booking experience and sets a new standard of service for our industry.”

The Hotel Buyers Club loyalty programme, HotelPlanner’s first such effort, is designed to provide paid members with exclusive discounts on more than 1.4 million hotels and alternative accommodations worldwide, as well as VIP-level customer service and support, and a bi-weekly newsletter with travel deals and tips, and other exclusive membership benefits. With the integration of ChatGPT, Hotel Buyers Club members now have access to broader search capabilities to find the perfect hotel for any traveller category.

“Hotel Buyers Club is more than just a loyalty programme. Our vision is to build a community of like-minded travellers who are passionate about exploring the world while unlocking the best possible value on their preferred accommodations – wherever and whenever they travel,” says Philip Ballard, Chief Communications Officer, HotelPlanner.