Oaky becomes the new preferred upselling partner for HotelREZ Hotels & Resorts, the world’s 3rd largest consortia of independent hotels to allow more hotels to drive incremental revenue through automated upselling.

Oaky, the automated, guest-first upselling platform for hotels, recently entered into a strategic partnership with HotelREZ Hotels & Resorts, one of the leading distribution, sales and marketing partners for independent properties and groups. This agreement makes Oaky the new preferred upselling partner for 2,500+ establishments in over 100 countries currently working with HotelREZ. The goal is to support HotelREZ Members in generating more ancillary revenue by making automated upselling more accessible and effortless for them.

 “We’re delighted to enter this partnership with Oaky and give our members the chance to explore the potential automated upselling has for hotels and travellers. It’s time for more properties to embrace it and offer personalised add-on options to both direct bookers and guests coming from third-party sources. We’re excited to introduce our members to Oaky, to benefit from their award-winning platform and comprehensive expertise,” says Mark Lewis, CEO, at HotelREZ.

Of course, Oaky’s current hotel clients also stand to benefit from this new partnership. Given that only a fraction of bookings usually come via direct channels, HotelREZ provides an important opportunity for properties to distribute their rooms across global and regional OTAs, leisure operators and GDS. By opening doors to these new distribution channels, HotelREZ allows hotels to significantly increase their exposure among new client segments. This also includes target markets which still prefer booking via GDS such as the media and government organisations as well as the construction and logistics industries.

“We’re excited to be named HotelREZ’s preferred partner for upselling and to support their members with our experience and know-how on the topic. It’s also great to know that our clients have access to this group of well-established and seasoned distribution experts who offer access to an exceptional range of third-party channels. That will help properties promote their inventory even more effectively and plays perfectly into Oaky’s goal of helping hoteliers maximise their revenue,” says Erik Tengen, co-founder, at Oaky.

Through this collaboration, HotelREZ members can explore the concept of automated upselling. They will discover how a platform such as Oaky can benefit their daily operations, improve the guest experience and generate incremental revenue. This will equip them with valuable knowledge on upselling and best practices, thus empowering them to confidently leverage this approach at their hotels.

Even guests booking through GDS, OTAs and leisure operators become reachable via pre-arrival upselling through Oaky for hotels using HotelREZ to distribute inventory across these third-party channels. This is a powerful benefit since sending targeted offers ahead of the stay strengthens brand recognition among future guests and lets them customise their stay. It also allows hotels to collect data they can use in further communication and to build brand loyalty.