IAG Loyalty, owners of the global loyalty currency Avios, has announced a new way that members can collect with Bicester Village, Oxfordshire’s luxury shopping and dining destination, strengthening its loyalty offering to the open-air retailer and benefiting millions of British Airways Executive Club members in the UK.

By simply linking a debit or credit card to their BA Executive Club account, shoppers can easily collect Avios with every purchase spent across 150+ stores at Bicester Village, at a rate of 5 Avios to £4. This new way for members to shop in-store with Bicester Village, which is a first across an entire UK shopping centre, strengthens the partnership between IAG Loyalty and Bicester Village which has seen members collect millions of Avios in the last year alone.

Card Linked Offers (CLO) is an in-store collection mechanism, offering members a convenient and automatic way to collect Avios alongside their credit cards, Uber trips and when shopping online with BA. IAG Loyalty has experienced more than 50% year-on-year growth in members registering their cards for CLOs across all merchants to date. Nearly 100 million Avios has been collected through CLO in 2023 already, across the shopping, dining and leisure sectors primarily.

IAG Loyalty Head of Retail, Travel and Leisure, David Black, said: “We’re delighted to bring a more streamlined user experience to our long-term partner, Bicester Village. It’s yet another example of just how easy it is to earn Avios every day, taking members one step closer to that dream holiday with every purchase.”

Bicester Village International Markets and Partnerships Director, Clive Doble, said: “Customer experience is at the heart of everything we do at Bicester Village. With that said, we are delighted to make the shopping experience even more special with the introduction of this in-store collection mechanism. Its simplicity adds genuine value to our customers who deserve more, wherever possible. Helping them get a step closer to their dream holiday is incredibly rewarding, but it is also the prime reason we are the luxury shopping destination of choice in the UK. Caring for our customers will always come first.”