IHG Hotels & Resorts teamed up with Asian real estate and hospitality firm Roxy-Pacific Holdings Pte Ltd to bring its Vignette Collection brand to the Maldives.

The conversion deal involves the addition of the Noku Maldives, Vignette Collection, a 50-key private villa resort on the idyllic island of Kudafunafaru, to IHG’s Luxury & Lifestyle portfolio by December of this year. Noku Maldives will also be IHG’s fifth property in the Maldives

The property is currently undergoing refurbishment under its new identity with the Vignette Collection brand

Chris Anklin, IHG Hotels & Resorts senior director for development in Southeast Asia and Korea said: “We’re proud that our first collaboration with Roxy-Pacific brings the Vignette Collection brand to the Maldives in beautiful Noonu Atoll, a destination renowned for its abundant sea life and more than 30 outstanding dive spots. It will be a fantastic boutique resort, delivering unforgettable stays and offering the brand’s promise of weaving responsibility, community and locality together to make a positive impact on its surroundings.”

Anklin added that this adds to the record conversion activities IHG enjoyed in the first half of this year, representing 41 percent of openings and 55 percent of signings globally across most of its brand portfolio. 

Throughout this region, more than half of IHG signings are now conversions, proving the desirability of its brands, the strength of IHG’s enterprise platform, and the company’s overall ability to convert and rebrand in short time frames.