A Book titled ‘Harmonizing Human Touch and AI in Tourism & Hospitality’ by IIHM’s Founder Dr. Suborno Bose also launched
The International Institute of Hotel Management (IIHM), under the aegis of the International Hospitality Council (IHC), has announced the Global Knowledge Sharing Declaration on AI in Hospitality, bringing together 50 countries in a collaborative effort to integrate artificial intelligence into hospitality education and industry practices.
The declaration, spearheaded by Dr. Suborno Bose, the Founder of IIHM and CEO of IHC UK, establishes a framework for global cooperation among 50 hospitality colleges, creating a platform for sharing AI-driven knowledge, best practices, and innovations. As part of this initiative, hospitality colleges from 50 countries will be encouraged to introduce and intensify AI-driven teaching methods and campus operations. IIHM will provide strategic leadership to ensure successful implementation.
Highlighting the urgent need to embrace AI, Dr Bose stated: “The Global Knowledge Sharing Declaration is a comprehensive framework to integrate AI into hospitality education worldwide. It prioritizes inclusivity, human-centric values, and sustainability, ensuring that technology enhances rather than replaces the essence of hospitality. AI is not artificial—it is ‘Advanced Intelligence.’”
The Knowledge Sharing Declaration is one of many steps taken by IIHM to ensure that the hospitality industry remains future-ready. By integrating AI as an indispensable tool, the initiative aims to improve operational efficiency while enhancing guest experiences with a more personalized, human touch. The declaration also outlines collaborative efforts, including curriculum integration, partnerships with governments and NGOs to bridge the digital divide, and the development of AI solutions that support sustainable tourism.
A book titled ‘Harmonizing Human Touch and AI in Tourism & Hospitality’, by Dr Suborno Bose, which explores the intersection of AI and hospitality, has also been launched. Each chapter presents real-world examples of how AI enhances guest satisfaction, sustainability, and operational excellence—ranging from predictive maintenance to sentiment analysis and zero-waste initiatives.
“This book serves as a vital resource for students, educators, and industry professionals, demonstrating how AI can complement, rather than replace, the human essence of hospitality,” said Dr. Bose.
The launch of the book highlights the growing importance of AI in the hospitality and tourism sectors. Institutions will be encouraged to integrate the book into their knowledge-sharing processes, expanding its reach and impact. The initiative calls upon industry leaders, academic institutions, and governments to support AI-driven innovation while maintaining hospitality’s core values of empathy and inclusivity.
Leading hospitality figures have praised IIHM’s AI-driven approach. According to Celebrity Chef Ranveer Brar: “AI at IIHM addresses a much larger workforce challenge. The industry once feared AI would replace jobs, but we now understand that if used wisely, it enhances skills and transforms professions.” Padma Shri Chef Sanjeev Kapoor added: “Technology is a tool—it doesn’t have a soul. Hospitality professionals must bring the soul while using technology as a support system.”
