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India Tourism and Air India to strengthen overseas partnership

Megha Paul

- June 3, 2019

Air India may soon join hands with the Ministry of Tourism for a working partnership overseas. The plan includes shifting of tourist offices at eight overseas destinations to Air India offices. Discussions for the partnership are on between the Ministry of Civil Aviation and the Ministry of Tourism.

Strategic move

The move is part of the cost restructuring by the Ministry of Tourism and will require it to shut offices at prime tourist destinations, like London, Paris, Amsterdam, Toronto, Tokyo, Sydney and Milan. As part of the arrangement, India Tourism will pay rent to Air India along with a nominal amount for the service rendered by the Air India staff.

India Tourism, that had close to 15 such overseas offices, was asked by the government to bring the number down in two-three years and shift operations to the embassies in those cities. But the Tourism Ministry argued that the embassies are better equipped to handle diplomatic relations while travel and tourism promotion related matters should be with India Tourism.

A clear-cut business deal between India Tourism and Air India could also help in cleaning up the books of the state-owned air carrier before the Union government starts the process of the airline’s sale.

Air India reported a net loss of INR 5,377.7 crore in the financial year 2017-18 and total revenue of INR 23,900.4 crore. There was more than 10 per cent increase in the company’s total expenses, including a jump in fuel cost, at INR 29,125.8 crore. After a failed attempt at selling the national carrier last year, the central government has re-started the process and is believed to have approached business houses.

 

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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India Tourism and Air India to strengthen overseas partnership

Megha Paul

- June 3, 2019

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
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Join our global community of over 5 million travel and hospitality executives.