In a first, the India Tourism Mart 2021 will be held on a virtual platform with buyer-seller meetings slated from 18-20 February, the Federation of Associations in Indian Tourism & Hospitality (FAITH) has said.

FAITH is the policy federation of all national associations representing the tourism, travel and hospitality industry of India. The first such buyer-seller meet undertaken by FAITH in 2015 was inaugurated by Prime Minister Narendra Modi. Christened ‘Tourism Mart’ in 2018, the event is supported by the Ministry of Tourism and has emerged as a highly vibrant marketplace.

The event has seen active attendance from over 250 buyers from 65 countries having B2B (business-to-business) interactions from hundreds of tourism exhibitors from India, including most of the state governments, hotel companies, tour operators, travel agents and tourist transporters.

“The elite international buyers reflect a strategic mix of target countries which are critical, developed and under developing markets for India. The tourism verticals in which B2B interactions take place reflect a mix between leisure, adventure, MICE, heritage and niche tourism sectors,” a statement from FAITH said.