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Indonesia’s Tauzia launches sixth hotel brand

Indonesia’s Tauzia launches sixth hotel brand

Mark Elliott

- January 31, 2017

Harris Vertu hotels will be rolled out in Indonesia and overseas
Harris Vertu hotels will be rolled out in Indonesia and overseas

Indonesia’s Tauzia Hotel Management has unveiled its sixth brand, Harris Vertu Hotels, which will be rolled out both domestically and overseas.

The new concept will focus on technology, with all rooms coming equipped with LED lighting fixtures, fast Wi-Fi, 50” LED TVs with connectivity panels, Bluetooth speaker and international power sockets.

In line with the current fashion, the hotels will have multi-purpose lobby areas that include a business centre and lounge. Other facilities will include meeting rooms, restaurants and executive lounges. Meeting spaces at the brand’s hotels “will turn walls and tables into writable surfaces”, according to Tauzia.

The brand is being positioned as a modern, fashionable concept, according to the company, targeting “modern, savvy business and leisure travellers”. Its brand colours will be grey and light orange.

“Our goal not only to introduce this new brand to Indonesian public but also we’ve another one coming soon by 2019 overseas,” commented Xavier Droin, Tauzia’s chief operating officer.

The launch of Vertu comes 15 years after Tauzia unveiled its first brand, Harris Hotels. The company now operates six hotel brands: Harris, Vertu, Fox, Yello, Pop and Preference Hotels.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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Indonesia’s Tauzia launches sixth hotel brand

Mark Elliott

- January 31, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats