Tourism experts from across Europe have joined forces to launch International Tourism Group (ITG), a new multi-national agency that sets a new standard through a data-led methodology applied market by market. Launching as the result of 18 months of collaborative innovation between leading tourism experts in six countries, ITG aims to drive the recovery of global tourism through innovative campaigns and exclusively owned data-led platforms.

The COVID 19 crisis has forced the global tourism industry to become more efficient in the short term and more sustainable in the long term. In planning recovery strategies for 100+ destination and travel clients, the pan-European task force came to the common conclusion that it was no longer enough to adapt old models to new circumstances. According to Gaël de la Porte du Theil (France), president of ITG: “COVID 19 was the catalyst needed to provoke a powerful and transformative reaction between some of the most stable elements in European tourism marketing.”

Guy Chambers (UK), ITG vice president adds” “The events of the past two years only accelerated the change already taking place within travel and tourism. New distribution channels, super-charged adoption of digital media and rapidly changing technology have disrupted how the business of travel was ‘done’.”

As well as providing full PR, advertising and representation services ITG launches with a unique, integrated, suite of solutions, developed and owned by its founders including: its own traveller intelligence and profiling platform, travel agency engagement, a loyalty and learning platform, its own e-workshop/online events platform, and even an exclusive digital marketplace for destinations.

With offices in Amsterdam, Barcelona, Paris, Munich, Madrid, Milan, Frankfurt, Lisbon and London; International Tourism Group provides flexible access to the European market, unrivalled intelligence and an efficient way to reach the world’s most valuable travelling audience.