creative website

Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.

Italy launches new national airline ITA and marks end of Alitalia

Megha Paul

- October 20, 2021

After operating for 74 years, Italy’s flag carrier Alitalia will no longer offer its services as it has been shut down for good after profound financial problems, especially provoked by the COVID-19 situation. Alitalia’s flight from Italy’s capital to Cagliari marked the final flight of this flag carrier, while from now on, the same will be replaced by Italia Trasporto Aereo (ITA).

The president of ITA Airways, Alfredo Altavilla, said: “We have been born as a new Italian brand, and we have chosen to work only with Italian companies.” During the last 20 years, Alitalia has cost the country nearly €13 billion. The spread of the Coronavirus and its new strains provoked a devastating situation for the company.

Due to the difficult situation caused by the virus, ITA will employ only 2,800 of its staff, while a large number of people are facing unemployment. Authorities in Italy have confirmed that ITA will be owned by the country’s government. The airline plans to start with 52 jets, while the number of aircraft will increase to 105 by the end of 2025.

Initially, ITA will offer its services to 44 destinations, increasing to 75 by 2025. Alitalia recently was suffering a profound financial crisis, especially after the spread of the Coronavirus.

Earlier this year, the Commission of the European Union approved a total of €73.02 million aid for Alitalia to help the airline recover from COVID-19 damages, after confirming that such a decision was in accordance with the EU State aid rules.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats

Subscribe to Travel Daily Media

Join our global community of over 5 million travel and hospitality executives.

Italy launches new national airline ITA and marks end of Alitalia

Megha Paul

- October 20, 2021

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats
Today Free Charge

Sign up today free of charge.

Join our global community of over 5 million travel and hospitality executives.