Asia’s leading travel trade show, ITB Asia, will be happening as scheduled in Singapore from 27-29 October, implementing the current COVID-19 hygiene and safety protocols. The annual three-day B2B trade show and convention will be held at the Sands Expo and Convention Centre, in Singapore.

The event is designed to connect the key travel industry leaders in the region from the MICE, leisure, corporate travel and travel technology segments. The in-person event will bring travel industry professionals back for meaningful business, networking and learning through face-to-face interactions. The organiser will ensure a trade show with robust safe management measures in place to provide a safe environment for all ITB Asia attendees.

With six months to go before it opens its doors, the show is attracting unprecedented demand from a total of over 600 international exhibitors from tourism organisations, hospitality and travel technology companies, including Azerbaijan Tourism Board, Inspired by Iceland, Korea Tourism Organization, Malta Tourism Authority, Moscow Project Office for Tourism and Hospitality Development, Ministry of Tourism and Creative Economy of the Republic of Indonesia, Penang Global Tourism, Saudi Tourism Authority, Shizuoka Prefectural Government, Singapore Tourism Board, Visit Finland, Visit Maldives, Visit Monaco, Zagreb Tourist Board and more.

MICE Show Asia 2021 and Travel Tech Asia 2021 will also take place in parallel to the show.

“It has been a difficult year, but the travel industry is best known for its resilience. More and more signs of the industry’s return are emerging. With the worldwide vaccination roll-outs, the industry is right to be optimistic. After ITB Asia went completely virtual for the first-time last year, I am more than pleased that we are returning to an in-person event this October. Drawing from the lessons and past experiences, the ITB Asia Team will ensure a trade show with robust safe management measures in place to provide a safe environment for all ITB Asia attendees,” said Katrina Leung, managing director of Messe Berlin (Singapore), the organiser of ITB Asia.