With travel and tourism within China bouncing back to pre-pandemic levels, ITB China, the largest B2B exclusive travel trade show in China, is set as in-person event at the Shanghai World Expo Exhibition and Convention Centre from 24 – 26 November 2021, with its virtual extension from 8 November until 31 December 2021. Witnessing the positive development of travel markets and vaccine promotion in China and around the world, expectations for the return of international travel are steadily increasing.

This fall the marketplace for China’s travel industry picks up the thread and will deliver an innovative hybrid showcase for travel products and an important B2B meeting place for the travel industry.

David Axiotis, general manager of ITB China said: “In these dynamic times the combination of a physical event and a virtual platform is indispensable and offers our customers maximum planning security. ITB China 2021 will support global travel companies and suppliers with comprehensive and flexible solutions – both offline and online – to re-engage the Chinese market in a unique and hybrid format and actively boost the recovery of the industry. Adding to the face-to-face meetings and in-person experience, the virtual extension of ITB China 2021 will bring extra value by providing even more meeting and networking opportunities for both physically and virtually participating exhibitors.”

Physical exhibitors are benefiting from on-site prescheduled appointments with high-quality buyers and a complimentary virtual booth package as part of their attendance. Exhibitors who opt for a purely virtual attendance will enjoy a comprehensive digital presence including options to get in touch and meet the same quality buyers and travel professionals from all over China online via the virtual booth.

To ensure consistent corporate brand exposure, multiple related booths are combined as virtual pavilions under one company brand page, while XXL-Pavilion packages, especially designed for destination marketing organisations and corporate groups, include additional highlight and showcasing features for enhanced impact.

Exhibitors can choose to add prescheduled buyer group meetings to their virtual booth package, exclusively available on the ITB China virtual platform, to maximize business opportunities in the digital realm. Suppliers who simply want to display their company portofolio online to all buyers and trade visitors of ITB China Virtual, but without the comprehensive functionality and brand presence of a virtual booth, can do so with a free virtual listing.