ITB China, the largest B2B-exclusive travel trade show in China announced that it will be organising the first edition of the ‘Business Travel MICE Procurement Conference – Shanghai Station’. The one-day conference will take place on 10 September 2019 in Shanghai at the Royal International Hotel Shanghai. The event features a multitude of keynote speeches and panel discussions about China’s meetings, incentives, conferences, exhibitions (MICE) and business travel sector.

The organisers expect around 300 senior industry attendees from all over China to attend the conference, representing all branches of MICE and business travel.

The Chinese MICE market has been steadily increasing its market share within the Chinese travel industry and still proves to be very dynamic and promising. The Business Travel MICE Procurement Conference has been taking place in Beijing for the past nine years and has made a name for itself in the MICE industry. For the first time the event will take place in Shanghai, where the annual ITB China takes place, too.

It will examine a range of topics, including efficient MICE practices, how to integrate cultural tourism products with MICE or compliance exposure and risk mitigation in the catering services of healthcare industry events.