Reinforcing its ‘responsible luxury’ ethos that seeks to create a better and secure world, ITC Hotels has announced the launch of ‘WeAssure’ initiative. In a first for the hospitality industry, the discerning guests of ITC Hotels will be reassured by an accreditation by National Accreditation Board for Hospitals & Healthcare Providers (NABH)- the leading standards organisation for sanitation, hygiene, safety and infection control practices.

The hotel company is also partnering with DNV GL Business Assurance, one of the world’s leading certification bodies, to ensure stringent clinical levels of hygiene and safety. These assurance certifications will stand testimony to the rigorous hygiene protocol being put in place to ensure the safety of guests and associates at ITC Hotels, across India.

“We are committed to delivering world-class luxury experiences that address the most important needs of wellbeing and safety though responsible practices that are immensely relevant in the unprecedented circumstances we face today. The stringent programme specifications reassure guests of visibly stringent cleanliness and disinfection processes which benchmark clinically hygienic standards, offering guests’ unparalleled comfort with peace of mind,” said Nakul Anand, executive director of ITC.