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ITC Hotels puts best foot forward to mitigate single use plastic across portfolio

Megha Paul

- March 13, 2020

Taking forward its commitment towards ‘Responsible Luxury’, ITC Hotels has mitigated usage of single use plastic from its operations, reinforcing its leadership in pioneering sustainable initiatives.

Complimentary bottled water from guest rooms, restaurants, and banqueting spaces have already been replaced with glass bottles as part of the sustainability initiative ‘SunyaAqua’ (zero-mile water). This is aimed at not only reducing the use of plastic bottles but also minimising carbon footprint by installing bottling plants across all its hotels. In fact, ITC Hotels was the first to initiate this endeavour in 2012.

All toiletries at its properties now come in biodegradable and environment friendly packaging. All laundered clothes are handed over to the guests in biodegradable wrapping material. With a view to maximise impact and strengthen awareness around Reduce, Reuse, Recycle among the guests, the company has created smart messaging on sustainable initiatives that accompany the laundry items.

Nakul Anand, executive director of ITC said: “The endeavour to eliminate the use of single use plastic is aligned with ITC Hotels initiatives of reduction in energy consumption and waste management. We will continue to set ambitious goals for ourselves and be at the forefront in supporting the government in eliminating use of single use plastic to the best of our ability.”

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ITC Hotels puts best foot forward to mitigate single use plastic across portfolio

Megha Paul

- March 13, 2020

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats