The Naples, Marco Island, Everglades Convention & Visitors Bureau (CVB) announces the appointment of Jay Tusa as the new Tourism Director, effective 25 March 2024. With over 25 years of experience in the travel industry, Tusa brings a wealth of expertise to his new role. Through strategic vision and a commitment to excellence, Tusa will lead destination management, strategic planning and stakeholder engagement initiatives to further enhance the region’s tourism offerings. His proven ability to drive economic growth, destination development and infrastructure improvement projects will enhance the visitor experience and guide Collier County through its next development phase.

Tusa most recently served as Assistant Airport Director, Strategy and Development at Pensacola International Airport where he was responsible for implementing strategic planning initiatives to foster economic growth and sustainable tourism practices for the region.

Prior to this role, Tusa served as the Executive Director of Visit South Walton, where he led initiatives resulting in substantial increases in visitation and spending, ensuring the support of tourism-related jobs.

Tusa’s experience also includes key leadership roles within the tourism industry. He served as Director of Marketing for Explore Asheville, as Corporate Director of Marketing for St. Joe Hospitality, as Director of Communications and Research for Louisiana Office of Tourism and as Executive Director of River Parishes Tourist Commission.

“We are pleased to welcome Jay Tusa as the newly appointed Tourism Director for the Naples, Marco Island, Everglades CVB,” stated Dan Rodriguez, Deputy County Manager for Collier County. “His impressive experience in elevating the visitor experience and management of critical infrastructure and beach enhancement projects will ensure Collier County’s tourism-supported initiatives will continue to drive the economic growth that supports the unique lifestyle that both visitors and residents enjoy in our community.”

Throughout his career, Tusa has been actively involved in various notable industry associations including U.S. Travel Association, Destinations International, Southeast Tourism Society, Florida Restaurant & Lodging Association, and Visit Florida. His commitment to stakeholder engagement and industry advocacy reflects his passion for advancing the travel sector.

“I’m excited to take on the role of Tourism Director for the Naples, Marco Island, and Everglades CVB. With a strong commitment to fostering sustainable growth and building vibrant communities through collaborative efforts with stakeholders, I’m looking forward to elevating our region’s tourism landscape and making lasting contributions to our community,” said Jay Tusa, CDME, CTIS, TMP, Tourism Director for the Naples, Marco Island, Everglades CVB.

Tusa holds a Bachelor of Arts in Communications from Loyola University New Orleans and is recognised with designations such as Certified Destination Management Executive (CDME), Travel Marketing Professional (TMP) and Certified Travel Industry Specialist (CTIS).