Jet2holidays is continuing to support independent travel agents through the launch of a brand-new campaign which will boost agency partners’ social media and help them become experts when it comes to engaging with customers on their social platforms.

Designed by a range of experts and stakeholders across Jet2holidays, the #BoostMySocial campaign is designed to help agents engage with customers, grow brand awareness, and showcase their offering on social media to ultimately boost sales and grow their businesses.

With social media rapidly becoming a hugely influential tool for reaching and winning new customers, gaining valuable insights, and growing a brand, the UK’s leading tour operator to destinations across the Mediterranean and Canary Islands is using its Partners2Success approach to help agents become leaders in the field. The campaign covers topics including setting goals, customer insight, content creation, scheduling, brand partnerships and platform management, as well as many more top tips.

As part of the launch, the Jet2holidays trade team will be hosting virtual sessions with agents to run through a bespoke pack called #BoostMySocial, which includes detailed advice and guidance on how agency partners can boost their social media to reach more customers.

This latest campaign comes on the back of a number of successful joint activities that Jet2holidays has run with agents on social media. These include Celebrity Come Book with Me and its Virtual Partners2Success programme, which has seen Jet2holidays run virtual training sessions and destination showcases for independent travel agents to benefit from.

With the UK government showing a clear ambition to reopen international travel and Jet2holidays seeing confidence and demand from British holidaymakers looking to get away, social media is an invaluable tool to attract customers and sell package holidays to drive business growth.

Alan Cross, head of trade at Jet2holidays, said: “With so much demand out there, the opportunity for independent travel agents to boost sales through social media is huge. We’re always thinking about the best ways to help agents and we think this latest campaign will be a huge success. It’s a heavyweight campaign developed in conjunction with experts from right across our business and we cannot wait to see it launch. Once again, this is another example of our unique and successful Partners2Success strategy in action – agents have told us they see an opportunity through social media, and we are here to help them boost their online presence.”