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JetBlue cuts queues

JetBlue cuts queues

Malcolm Ginsberg

- July 18, 2022

A British company has partnered with New York based jetBlue Airways to reduce queues for international flights.

On 12 January 2021, The Centers for Disease Control and Prevention (CDC) in the USA ordered all airlines carrying passengers internationally into the US to collect an attestation as proof of being fully vaccinated against, or having recovered from, Covid-19.

Since its introduction, there have been numerous updates to the CDC’s mandate, including the collection of Contact Tracing data, resulting in a five-page pdf document that must be completed and printed by every applicable passenger and validated by airport staff at check-in.

Collecting these paper forms at the airport and having to physically store them for two years for auditing requirements was causing huge delays and significant costs for jetBlue.

15below, based in Brighton (England), has automated the whole operation. The microsite can be accessed via three methods which are fully compliant with the CDC’s order. It is available in multiple languages, automatically updates bookings to verify the attestation has been collected and is stored on a 15below-hosted server allowing quick access to the data, which can be provided to the CDC within 24hrs if requested.

“Seeing the improvement in the airport experience at our international airports has confirmed to us that this was without a doubt the right thing to do for the well-being of our customers and our crewmembers, in addition to our environment by removing the need for paper”, says Carol Clement, jetBlue’s Chief Digital & Technology Officer.

Within one week of going live, jetBlue saw 70% of all attestations completed via the microsite alone, significantly easing queues at the airport and offering passengers a vastly improved travel experience.

Now, six months later, 100% of attestation and contact tracing data is collected via this online process and automated/online check-in has been restored.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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JetBlue cuts queues

Malcolm Ginsberg

- July 18, 2022

No posts found.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats