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航空公司设“飞行体验”机票搜索

航空公司设“飞行体验”机票搜索

Mark Elliott

- March 12, 2017

近日,四家全球大型的航空公司日前表示,将为旅客在搜索机票时提供了“飞行体验”的选择,如飞机型号和机舱布置等。

空客(Airbus)与飞行商贸平台Routehappy展开了合作,帮助了航空公司创造了新的在线内容来突出其重要的一些细节卖点,包括座位宽度、腿部伸展空间,机上娱乐设施以及便利的链接等等。

这些将在四个航空公司的主要销售平台上率先试行使用,这四个航空公司为国泰航空、阿联酋航空、汉莎航空和新加坡航空。

“研究表明,机上体验对每年35亿的旅行者来说正变得越来越重要。即便如此,旅客们在预定旅行的时候还是只有很少的信息。不过,现在这一切都将改变了,”空客市场产品战略部总裁Bob Lange表示。

航空公司们将使用Routehappy的UPA工具来提供机上产品的描述以及照片。同航空公司自己的机舱产品一样,UPA将着重展示一些关键的空客A380、A350客机的特性,比如可以减缓时差感觉的机舱压力等。

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航空公司设“飞行体验”机票搜索

Mark Elliott

- March 12, 2017

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