Klook has announced its appointment of Wilfred Fan as chief commercial officer. Fan was previously Agoda’s VP global partnership.

Fan’s new role will oversee the Supply Business Development & Operations division, as well as contribute to the overall strategy of Klook. Fan’s appointment comes at a strategic time for Klook.

Having raised USD 300 million to date in funding, making it the most-funded company in the tours and activities sector, Klook seeks to exponentially expand its global footprint. Fan will be instrumental in expanding Klook’s global portfolio of products and services, deepening merchant and operator relations, exploring new business opportunities and product offerings, and optimising supply operations.

Fan said: “Klook is a pioneer in the tours and activities industry and I am proud to join the talented and passionate team. It’s an exciting time to be in this space.”

“The emergence of mobile has captured traditionally offline in-destination bookings, and merchants are now more ready than ever to adopt new technology. Not only do our mobile-first services improve operations, but they also fulfil an increasing demand from independent travellers for experiential journeys. I look forward to harnessing my operational and strategic experience to bring Klook to more travellers worldwide,” he added.

“We are excited to have Wilfred join our world-class executive team and global talents to transform the industry together,” Ethan Lin, Klook’s CEO and co-founder, said. “Given the supply of tours and activities industry is extremely fragmented, being able to digitize the sector has contributed to Klook’s leading position today. More importantly, we can bring success to our merchant partners as well as market the destinations in a more impactful way.”

Prior to joining Klook, Fan was a founding member of Agoda, where he introduced a direct hotel contracting strategy that propelled Agoda to become the largest hotel platform in Asia with more than 200,000 properties.

Over the years, Wilfred has attained a holistic view of the travel industry through his illustrious career. He has held countless senior positions with a wide range of responsibilities from leading Partnership teams to managing operations across Asia, corporate development to strategic planning, and more.