Klook shared that it is seeing robust recovery in Thailand with significant growth that has more than doubled for three consecutive quarters, underscoring the company’s strong momentum and commitment to drive Thailand’s tourism resurgence.

With travel restrictions a thing of the past and borders fully reopened, travel interest to Thailand as a destination continues to grow rapidly – as one of the top three most visited destinations for the company globally. The company also observed a 30% increase in average traveler spend for experiences in 2023 compared to pre-Covid times, signaling that travelers are willing to spend more for authentic and meaningful experiences in Thailand.

“Klook’s exceptional growth in Thailand, a key destination for us, reflects the importance of travel and the value it delivers to the Thai economy,” said Eric Gnock Fah, COO & Co-Founder, Klook. “We are thrilled to be a part of Thailand’s ongoing efforts to inspire tourists and champion meaningful travel. We are committed to our goal of attracting millions of arrivals to Thailand, and we look forward to showcasing the best of Thailand to travelers everywhere.” 

Partnership with Tourism Authority of Thailand
Klook is taking its commitment to the next level with a first-of-its-kind multi-market partnership with the Tourism Authority of Thailand (TAT). The partnership aims to drive more visitorship from key markets to Thailand and showcase the best of Thailand’s experiences. Targeting free and independent (FIT) millennials, the partnership will cover seven markets including the likes of Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Taiwan. 

Eric Gnock Fah, COO & Co-Founder, Klook added, “We are excited to partner with the Tourism Authority of Thailand in our first-ever multi-market strategic partnership. We want to offer visitors to Thailand the chance to connect deeply with its rich culture through joyful and authentic experiences. As more travelers plan their trips to Thailand, we look forward to making their journey meaningful and unforgettable.” 

Leveraging the brand’s digital capabilities and strong user base and presence in the region, Klook will create and amplify engaging digital content centered around Thailand’s tourism offerings to capture new audiences. This will highlight two important elements of Thai tourism namely 5F Soft Power and the value of meaningful travel experiences. As an official partner of TAT’s “Visit Thailand Year: Amazing New Chapters”, Klook is also committed to supporting and contributing towards TAT’s objectives of boosting tourist arrivals in 2023, ensuring tourists are able to seamlessly experience the best of the destination through its platform. 

Let Your Journey Be Thai
Klook will be kicking off the partnership with TAT with its Let Your Journey Be Thai campaign. The regional campaign will highlight authentic and charming Thai activities and experiences, driving travel inspiration and intent from markets including Hong Kong, India, Indonesia, Malaysia, Philippines, Singapore and Taiwan. Additionally, in line with Thailand’s 5F Soft Power foundations (Food, Film, Festival, Fight and Fashion), Klook will also develop content to highlight this and meaningful travel experiences, offering products that promote 5F foundations such as key festivals such as Songkran, highly-rated restaurants, and Thai boxing. Klook will also offer promotions to attract tourists who are interested in visiting Thailand this year.