Langham Hospitality Group brings Ying’nFlo hotel brand to China
The Ying’nFlo: Beyond a Stay event formally launched the brand in the country
Langham Hospitality Group’s select-service hotel brand Ying’nFlo officially debuted in China during an event held in Shanghai on Thursday, 20th March.
Titled Ying’nFlo: Beyond A Stay, the event was graced by Great Eagle Group executive director Lo Chun Him, Langham senior vice-president for sales and marketing Lawrence Ng, and Ying’nFlo Hotel CEO Emily Zhang.
Langham Hospitality Group executive chairman Lo Ka Shui said: “Since the establishment of Great Eagle Group in 1963, we have always adhered to the concept of ‘keep your head down and strive for excellence’, and grasped the needs of the times with global experience. Ying’nFlo is an important layout in the Mainland China market, since it has inherited Langham Place Hotel Group’s international experience and proactively learned advanced concepts of mainland brands. In the next three years, we plan to invest RMB 1.5 billion to RMB 2 billion to accelerate Ying’nFlo’s development in the mainland market.”
Lo Chun Him added: “The Chinese mainland market has always been the top priority of our strategy. We hope to bring consumers a new Travel-Living experience through the Ying’nFlo brand and contribute to the development of China’s culture and tourism industry.”
Defining the Travel-Living lifestyle
For her part, Zhang explained the brand origin and concept, pointing out how Ying’nFlo brand’s philosophy is derived from profound understanding of the attitudes of the new generation of Travel-Living enthusiasts.
Zhang said: “They are rich in spirit, calm and composed, and also embrace changes and self-fulfilling exploration. Based on this, we have proposed the core concept of ‘Exploring a New ˹Travel-Living˼ Lifestyle’ and refined four major brand pillars: ‘Adapt’n Flex’, ‘Easy Flo’, ‘Sustainable Lifestyle’ and ‘Likeminded People’.” Ying’nFlo goes beyond traditional hotel functions, aiming to create a space that combines comfort, flexibility, and fun for the new generation of ˹Travel-Living˼ enthusiasts who pursue a high-quality life. We hope every guest can find their own personal space here with delightful energy.”
As the new generation has become the main force in hotel consumption, how to seize opportunities and lead a diverse, personalized, high-quality lifestyle has been an indispensable topic for hotel groups and brands.
