LATAM Airlines Group and Sabre Corporation announced the carrier’s adoption of Sabre Air Price IQ™, an intelligent solution that is part of Sabre’s  Retail Intelligence suite.  

Powered by Sabre Travel AI™ technology, Air Price IQ allows airlines to generate relevant offers by  analyzing an airline’s own shopping and revenue management data in real time along with relevant  marketplace insights. It also enables airlines to bring their own pricing models and define business  rules and strategies to set boundaries for airfare pricing within the solution, empowering them to  turn data and insights into actionable output.

Air Price IQ can also provide multiple benefits to airline customers like the optimization of air prices  to help drive higher conversion rates and improved returns by delivering more relevant offers across  different channels as it utilizes artificial intelligence (AI) and advanced machine learning  (ML) models.

“In today’s competitive marketplace, it is crucial to offer travelers a more relevant travel experience.  Our partnership with Sabre can help us bring the right offers to the right travelers at the right time  by using intelligent systems like Air Price IQ,” said Rosario Phillips, vice president of Customer and  Commercial Solutions, LATAM Airlines Group. “The flexibility and scalability of Sabre’s solution  allows us to test and learn different pricing strategies, including using our own models, enabling us  to move from static pricing to dynamic price, adapting quickly to fast-changing market conditions.  It’s an important step towards the future we envision for dynamic offers.”

Considering customer segmentation and travel purpose, Air Price IQ supports airlines in their  efforts to provide a seamless experience to its travelers while maximizing revenue opportunities.  This cloud-native, scalable travel technology solution supports seasonal and time-of-day  increases/decreases in shopping requests, allowing airlines to adjust their prices in real time based  on capacity, competition and traveler context. Air Price IQ helps them improve pricing precision by  analyzing marketplace, pricing and revenue management strategies, as well as booking velocity.

“LATAM has been a highly engaged partner that has collaborated in designing and providing  feedback to our solution. We are excited to see the fruits and benefits of this partnership  materializing with their adoption of Air Price IQ, as we share a commitment to innovation. The airline  industry is constantly evolving, and airlines require intelligent systems to manage increased  complexity and channel fragmentation to deliver a seamless, personalized experience to travelers  while improving profitability,” said Darren Rickey, senior vice president, Global Airline Sales, Sabre  Travel Solutions. “Enabling airlines to dynamically price their airfares and offers based on the  travelers’ propensity to purchase, customer profile or current market conditions is key, and requires  intelligent systems that analyze large volumes of data at scale to deliver actionable insights.”

In partnership with Google Cloud, Sabre Travel AI™ provides AI solutions and automated machine  learning tools that sense, analyze and predict consumer behaviors – using real-time shopping and  sophisticated travel-specific business insights. Its capabilities enable airlines, agencies,  corporations, hoteliers and other travel partners to take their retailing and digital customer  experience strategies to the next level by delivering highly relevant and personalized content more  quickly, to better meet the demands of today’s traveler and create expanded revenue and margin  growth opportunities.