Data from KAYAK reveals there may be less love in the UK this year as hundreds of thousands of holiday romances simply didn’t happen due to travel restrictions and disrupted holiday plans.

Annually, over 20% of travellers report having a holiday dalliance according to data for 2018 to 2020 showing romances are a big part of many holidays. With fewer people travelling in 2020, sadly those romances that would normally have blossomed will never come to fruition this year, with a potential 11.7 million people missing out on love whilst on holiday this year.

The research data from KAYAK, reveals between 2018 and 2020, an average of 1 in 5 (22%) Britons reported having had a holiday romance. The 2019 data showed that 27% of people aged between 18-22 found love on holiday.

The data, collated between 2018 and 2020 by KAYAK, suggests that many Britons find love abroad, and it’s not just contained to those who travel for leisure. The 2020 research revealed that 51% of business travellers surveyed were likely to have a fling whilst away from home.

Evan Day, UK Country Manager, KAYAK, comments, “In years gone by, holidays have been the opportunity to experience new cultures, meet new people and in some cases strike up a romance. Whether a short-lived fling or a long-term relationship, the reduction in travel in 2020 will no doubt have had an impact on the number of relationships that usually blossom whilst away from home. Our research from the past three years suggests that as many as 22% of potential holiday makers might have missed out on love this year! We’re looking forward to helping holiday-makers plan their next adventure as and when it’s safe to do so.”