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Lufthansa and CTM NDC partnership is “key to remaining at the forefront of innovation”

Lufthansa and CTM NDC partnership is “key to remaining at the forefront of innovation”

Alastair Newport

- September 26, 2019

Lufthansa Group, along with business travel firm Corporate Travel Management (CTM), has announced that they will be partnering up to roll out and expand their  NDC capabilities. The aim is to help corporate customers access the best possible air travel options with Lufthansa, Austrian Airlines and SWISS when booking through CTM offices and the CTM online booking engine Lightning.

Through the partnership, CTM is now connected to Lufthansa Group hub airlines’ Direct NDC API (powered by Farelogix). With the latest IATA NDC@Scale certification, CTM and Lufthansa Group hub airlines jointly ensure a better end-to-end experience in the corporate segment and the multi-year cooperation will enable greater technological collaboration between the companies.

“Key to remaining at the forefront of innovation”

“The cooperation with CTM will further enhance the booking experience for travellers. Developing the business travel industry by leveraging new distribution opportunities is key to remaining at the forefront of innovation and meeting our customers’ expectations, ” said Heike Birlenbach, senior vice president of sales for Lufthansa Hub Airlines.

Corporate Travel Management will initially offer its customers in the APAC and home markets the opportunity to benefit from the attractive offers of the Lufthansa Group airlines’ NDC Partner Program. This includes the “NDC Smart Offer”, the most competitive fares offered by the Lufthansa Group’s hub airlines. The global agreement allows Corporate Travel Management to continue its rollout of the offering to all markets it operates in.

CTM’s global chief operating officer, Laura Ruffles, said this new partnership cemented CTM as a front-runner in NDC delivery in the corporate market. “Our partnership with Lufthansa Group hub airlines is key to delivering on our customer value proposition of innovative technology and customer service excellence, which delivers a return on investment to our customers. We are proud to partner with Lufthansa Group airlines to bring yet another innovative NDC solution to our customers around the globe.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Lufthansa and CTM NDC partnership is “key to remaining at the forefront of innovation”

Alastair Newport

- September 26, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats