Azerbaijan Tourism Board (ATB), the national promotion body designed to support the growth of the country’s tourism industry, will host Travel Business Azerbaijan on 29 April, 2020. Taking place in the capital, Baku, this hosted buyers event will bring together local and international tourism professionals in hopes to forge partnerships and profitable business deals.

Organised by ATB and supported by the state tourism agency, the event is a first of its kind in the Caucasus country, welcoming over 400 industry professionals to establish direct communication while also serving as a platform to showcase the tourism potential of Azerbaijan.

As part of its strategy to enhance the destination value proposition and double inbound tourism by 2023, ATB launched its ‘Take another look’ marketing campaign in late 2018. In just over a year, it celebrated setting a historical record for Azerbaijan with 3.2 million inbound travellers – an 11.4% increase over 2018.

“It’s a very exciting time for the tourism industry of Azerbaijan and we’re delighted to accelerate and enhance our proposition with this new event. For the first time, representatives from key source markets will have the opportunity to connect with the local tourism and hospitality industry on this large scale, to build fruitful partnerships,” said Florian Sengstschmid, chief executive of Azerbaijan Tourism Board.