Malaysia Airlines is hosting travel trade partners on a familiarisation trip to Kuala Lumpur. 

The group which includes some of London’s top flight travel agents, are sampling the the Airbus A380 in business class.

Adrian Keating, Malaysia Airlines’ regional manager for the UK, Ireland, Europe & North America, said: “Malaysia Airlines is widely recognised for its warm hospitality and we are delighted to be hosting our key travel partners. The UK is a very important market for the airline and our relationship with the travel trade is vital in helping to drive ticket sales on the London route.

“We want to raise the profile of Malaysia Airlines within the UK and Europe, by continuing to promote our fantastic fares. We have an excellent product that we are extremely proud of and we look forward to showcasing all that Malaysia has to offer both in the air and on the ground.”

Guests include representatives from Trailfinders, Dnata Group, Flight Centre, Expedia, STA, Southall Travel, Hayes & Jarvis, Lotus Travel, Emerald, lastminute.com, Crystal Travel, Opodo and Kuoni Group.

The trip includes a programme of activities including a Harley Davidson city tour and a visit to the world-famous Petronas Twin Towers, organised by Destination Asia.

The airline’s guests are staying at the luxury Ritz Carlton Hotel and will have an opportunity to meet members of the Malaysia Airlines senior management team.

Guests also have the option to book their preferred in-flight meal with Malaysia Airline’s Chef-on-Call, a special pre-order service reserved for First and Business class passengers, which includes signature Malaysian dishes.