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Mango Tree targets shopping malls for global growth

Mark Elliott

- August 8, 2017

Mango Tree, the Asian restaurant operator, is planning a significant expansion of its Mango Tree Café brand across the world.

This light dining concept is already popular in Japan, having expanded its footprint to 11 locations across the country, including six in Tokyo. Building on this success and the global appeal of Thai cuisine, the company has now added two outlets cafes in Hong Kong, located in the Cityplaza and Yoho shopping malls.

And Mango Tree said it now plans to roll out the concept in major malls across the world.

“Mango Tree Café is one of our most exciting brands, and I am delighted to welcome diners to our two new outlets in Hong Kong” said Mango Tree’s Global Managing Director, Trevor MacKenzie. “In line with current social and gastronomic trends, Mango Tree Café provides fun and fuss-free dining for customers who require  maximum convenience without compromising on food quality.

“Thai food is now one of the world’s most sought-after types of cuisine. Combined with the significant footfall that comes with being located in major shopping malls, we are extremely confident of the future success of Mango Tree Café. We look forward to introducing this exciting concept to diners in even more major cities in the coming months and years,” he added.

The expansion of Mango Tree Café marks the latest stage in the global growth strategy of Mango Tree. Only last month the company revealed exciting plans to introduce its Mango Tree restaurant concept to some of the world’s biggest international airports. This expansion will build on Mango Tree’s two existing restaurants at Bangkok’s Suvarnabhumi Airport.

Mango Tree now operates a total of 66 outlets in many of the world’s major cities, including Tokyo, Hong Kong, London, Bangkok, Dubai and Mumbai.

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Mango Tree targets shopping malls for global growth

Mark Elliott

- August 8, 2017

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats