Europe’s leading names in travel and tourism will gather in  Amsterdam this week for the MarketHub Europe. Organised by Hotelbeds, the event combines a  conference and trade show at the nhow Amsterdam RAI.

This is the first time that Hotelbeds has brought its flagship event to The Netherlands. More than  400 local and international executives are expected to attend to hear some of the biggest names in  tourism and tech speak. These include NH Hotels (part of Minor), easyJet holidays, Google,  Telefonica and The World Travel and Tourism Council.

“We’re thrilled that the MarketHub is back for the first time since 2019 and in this vibrant city of  Amsterdam, where we have been so warmly welcomed,” said Carlos Muñoz Capllonch, Chief  Commercial Officer at Hotelbeds. “Our theme for this year is ‘Where Next?’ and I’m sure we’re going  to have some insightful and lively discussion focused on the traveller of tomorrow and what they  expect the industry to deliver.”

The conference programme will cover a diverse range of topics including; how travel can become a  force for good; the power of personalised service; how innovation and tech can shape travel; and  the generation of disruption. Additional speakers also include Morgan Stanley, Experience  Kissimmee, the Global Sustainable Tourism Council, Discover Puerto Rico, Rixos Hotels, the Clermont  Hotel Group and Accor Hotels.

MarketHub Europe is an invitation-only event attended by the most important Hotelbeds partners  from all the key source markets of Europe, the Middle East and Africa.