With hopes of a recovery expected in this year, stakeholders in the meetings, incentives, conferences, and exhibitions (MICE) industry, whether event organisers or host venues, are conscious of the need to rethink their model, while offering the security guarantees that everyone has a right to expect.

More motivated than ever to lay the groundwork for the industry’s future, the Monaco Convention Bureau, a catalyst for the Principality’s MICE offering, has launched a new communication campaign with the slogan #REEVENT.

In the Principality of Monaco, industry professionals linked through the Tourist and Convention Authority are working to make a success of this change, which is considered to be essential. It will require inventiveness and innovation, and must focus on intellectual capital, flexibility, and optimising transport and spaces, with an approach which is as environmentally friendly as possible.

“In this context, Monaco has all the advantages to establish itself as a pioneer of this transformation: its expertise, its acknowledged excellence in event organisation and its bespoke approach, not to mention its historical commitment to environmental conservation and ongoing search for sustainable innovation,” said Guy Antognelli, head of the Tourist and Convention Authority.

“Far more than a call to reinvent the business events sector, #REEVENT is a rallying cry and an invitation to industry professionals to come back and organise events in the Principality,” explains Antognelli.

The campaign comprises six visual slogans which clearly emphasise the values that underpin Destination Monaco: security, service, unity of place and action, and commitment to the environment.