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More than half of over-50s prefer to fly from regional airports

More than half of over-50s prefer to fly from regional airports

Aaron Greenwood

- March 28, 2017

When booking a holiday flights from regional airports are the preferred option for the over 50s, according to new research by Saga Holidays.

In a poll of more than 10,300 over 50s, 51% said they prefer to fly from regional airports, with 46% overall stating they even would pay more for the convenience. Only one in five said they would rather fly from larger airports, including London Gatwick and Heathrow.

The research went on to reveal that over half of respondents would change airline in order to fly from their preferred regional airport. Furthermore 1 in 4 would not book a holiday package from a travel company if it didn’t offer flights from their regional airport and 1 in 5 would change their destination altogether.

The top reasons for opting for regionals were; they were closer to home (88%) and were less busy (73%). The Saga generations also showed their travel savvy nature with 1 in 3 saying they chose regionals as they offered cheaper parking and 1 in 4 because of better transport links.

The poll revealed that 62% of respondents had flown from regionals in the past 3 years and when rating these by experience, as very good or good, the three that came out on top were Doncaster Sheffield Airport (90%), Exeter Airport (88%) and Newcastle International Airport (88%).

Maria Whiteman, Managing Director of Saga Holidays commented: “The over 50s have a passion for travel and an appetite for adventure, they want to explore the world and discover new and exciting destinations but they clearly want to do it in a way that is as stress-free and convenient  as possible. Over recent years we have seen an unprecedented interest from customers who want to travel from their regional airports.

“Accounting for 58% of the UK’s travel and tourism spending, the overs 50s are an extremely important age group for the industry. We know how important it is to keep ahead of the trends and have been increasing the number of regional departures for our holidays to meet this increasing demand, we recently added just over 290 additional regional flight options for our customers”.

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

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More than half of over-50s prefer to fly from regional airports

Aaron Greenwood

- March 28, 2017

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats