New research, from Censuswide, released ahead of the Business Travel Show this month, finds over four in five (83%) managers say that membership of ABTA is very important or important when they select a travel management company (TMC) for their business travel needs.
According to the research, managers at companies with an annual turnover of GBP 50-99.99 million especially value ABTA membership, with over nine in ten (92%) stating that membership was very important or important when selecting a TMC. Managers at even larger companies also particularly value ABTA membership with 86% of managers at a turnover of GBP 100-499 and over GBP 500 million saying it is very important or important to them.
Using a TMC that is a Member of ABTA is also particularly important for senior decision-makers such as directors (92%) as well as business owners (83%).
Victoria Bacon, director of brand and business development at ABTA – The Travel Association said: “This latest research shows that the vast majority of managers regard ABTA membership as important or very important when choosing a TMC. ABTA membership is particularly valued by larger companies and senior decision-makers such as business owners and directors. As well as the strong association with ABTA’s brand, TMCs and their clients benefit from a wide range of ABTA services and expertise, all available at no extra cost.”