Motel One Group has announced its plans to expand The Cloud One Hotels lifestyle brand, by launching 13 hotels by 2026.    

The Group kicked off its expansion plans last month with the opening of its second The Cloud One Hotel – The Cloud One Hamburg-Kontorhaus. The opening follows the successful launch of the brand’s debut New York-Downtown hotel in December 2022, which overlooks the city’s famous skyline and Hudson River.

Inside The Cloud One Hamburg-Kontorhaus 

Located in the heart of the Kontorhaus district, the new Hamburg hotel features 457 rooms starting at EUR 122 (£105) per night. Reflecting the urban look of the local area and Hamburg lifestyle, The Cloud One Hamburg-Kontorhaus offers high-quality design, products from local partners and exclusive events.

Entering at reception, guests can admire a four by eight-metre artwork by the performance artist Jeannine Platz, capturing the energy of the Hanseatic city with a colourful harbour backdrop. The brand’s first ‘Concept Store’ is right by the reception, where guests can purchase a selection of souvenirs and design highlights.

The hotel’s lounge is split into two, with the lower section housing a bar area that features a counter made of new terracotta tiles that resemble fish scales. Above this, the ceiling is shaped to resemble the angular Chilehaus. Furniture by Freifrau, Moroso and Fritz Hansen and design elements like ships in bottles and handmade pipes add to the maritime harbour vibe. Both areas of the lounge are connected by a 15-metre-long artwork by Jeannine Platz.

The hotel’s second bar is located on the rooftop, with furniture including pieces by Baxter and Wittmann. Here, connoisseurs will find a wine bar with over 50 German organic wines, curated by Maximilian Wilm, Germany’s Sommelier of the Year 2019. The outdoor terrace invites you to enjoy panoramic views of the sunset and surrounding city, the ‘Sounds in the Clouds’ DJ evening or even rooftop yoga overlooking the Kontorhaus district.

The Cloud One Hamburg-Kontorhaus is powered by 100 per cent green electricity, relies on the latest water-saving fittings and carpets are 100 per cent Cradle to Cradle certified.

A pipeline for 2024 and beyond  

The Cloud One Düsseldorf-KöBogen is scheduled to follow Hamburg’s launch in mid-2024. Visitors will be impressed with its rooftop bar and highly attractive façade designed by star architect Christoph Ingelhoven. The Cloud One Hotels will also be opening a location in Prague in 2024.

Elsewhere in Europe, locations will be added in Berlin, Vienna, Brussels, Lisbon and Nice, among others, and in the US in Chicago and Miami. A special highlight will include some of the hotels having an impressive roof terrace and even an outdoor pool – an absolute first for the Motel One Group. With the hotel in Lisbon, the Group is also entering the Portuguese market for the first time – its 13th country in Europe, as well as its 14th country worldwide.

Stefan Lenze, co-CEO of Motel One Group, added: “After a successful market entry in the US, we are bringing The Cloud One Hotels to Germany. Since December 2023, our guests in Hamburg have been able to see the brand for themselves. The Cloud One Hotels will open in mid-2024 in a prime location in the Kö-Bogen office and retail complex in Düsseldorf. For the coming years, we already have a full pipeline with additional locations secured for our second brand.”

The Cloud One Hotels benefit those who want to travel authentically, individually and sustainably, be inspired by design and experience cities. The new hotels feature spectacular rooftop bars with views over the city and offer an individually created organic breakfast as well as a new music and bar concept.

In the wine bars, guests will find curated organic wines and organic snacks, plus a wide selection of cocktails will be available to complement the food and beverage offering. Local DJs will turn the lounge into places to linger with the ‘Sounds in the Cloud’ events.

All the new hotels use 100 percent green electricity. Foods, textiles and sanitary products are all sustainably certified. All amenities such as shampoo, shower gel and body lotion are organic products.