MSC Cruises has this week unveiled its fleet-wide digital innovation programme, MSC for Me. The Company envisions a fleet-wide roll-out of the programme, to the 11 upcoming next-generation mega ships, as well as to its 12 existing ships.

MSC for Me will bring to the sea some of the very latest advances in customer-centric technology, in a programme designed to meet the needs of guests for years to come.

It will debut on MSC Meraviglia, coming into service this June. The programme will next be rolled out on MSC Seaside in November.

The holistic and guest-centric programme is focused on connecting guests to their desired holiday experience through cutting-edge technology that is specially engineered to meet their every need, regardless of how they prefer to use technology when travelling.

Overall, MSC for Me will provide guests with over 130 smart features geared toward a fully optimised holiday experience.

These include a dedicated app to help guests tailor their holidays at any point on their journey, whether they are booking their excursions prior to embarkation or a specialty restaurant whilst relaxing by the top-deck pool.

This will improve the overall guest experience, while also freeing up more time to enjoy one’s holiday at sea.