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Mumbai International Airport offers unrivalled festive experience with the “One Nation Billion Celebrations” campaign

Kanchan Nath

- November 10, 2023

With the onset of the festive season, CSMIA is thrilled to introduce a new campaign “One Nation Billion Celebrations” which entails exciting series of initiatives at CSMIA that are poised to offer passengers an enthralling and fulfilling retail experience. The campaign features a “Shop n Win Contest” offering passengers a chance to win enticing prizes as they shop at the outlets at CSMIA. Furthermore, the ongoing Cricket World Cup is set to be screened live inside the terminal at CSMIA, engaging sports enthusiasts and passengers alike, thereby fostering a lively atmosphere throughout the airport. CSMIA will adorn both its terminals with thematic décor aligned with various celebrations, creating an ambiance that truly reflects the spirit of unity in diversity.

The “One Nation Billion Celebrations” campaign allows passengers to participate and win grand rewards upon purchases that cross a designated threshold. To participate, passengers would be required to scan the QR code printed on their invoices and will be prompted to provide their details, answer two questions, and subsequently submit their entry. A notable clause is that participants can engage in the contest multiple times, provided each entry is associated with a separate invoice that surpasses the threshold. Prizes on offers include gift cards from Shoppers Stop, Kimirica Love Story gift set and a travel tote bag for participants. The campaign will culminate with a draw of lots, with the winners set to be announced by the end of February 2024.

Moreover, engaging activities and interactive displays are designed at CSMIA to ensure passengers have a relaxed transit experience along with an immersive experience of the rich cultural tapestry of India.

The buoyant celebration of festivals such as Diwali and the spirit of cricket unite us and is celebrated with the same unwavering enthusiasm and thrill across the nation. Initiatives such as the “One Nation Billion Celebrations” underscore CSMIA’s longstanding commitment to nurturing meaningful engagement with its passengers by offering unparalleled perks and services.

The determined spend eligibility is as follows: 

  1. Duty Free – Spend above Rs. 9999/-
  2. Retail – Spend above Rs. 2500/-
  3. F&B – Spend above Rs. 500/-
  4. Pranaam Services– Spend above Rs. 5500/-
  5. Parking – Spend above Rs. 600/-

 

 

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Mumbai International Airport offers unrivalled festive experience with the “One Nation Billion Celebrations” campaign

Kanchan Nath

- November 10, 2023

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats