The Pacific Asia Travel Association (PATA) is calling upon all industry stakeholders from both the public and private sector to work more closely together towards the recovery of the travel and tourism industry.

“COVID-19 is the greatest single crisis in the history of travel and tourism. Now, more than ever, the industry needs to work together to provide a coordinated, unified and transparent path forward towards recovery. A fractured approach will leave our industry forfeiting many issues to health and security authorities, and the implications can be disastrous. While the current pandemic is first and foremost a public health issue, we must engage stakeholders across all industries and highlight the importance of travel and tourism’s economic contributions to destinations, communities and people, as well as its close links to trade and community development,” said PATA CEO Dr. Mario Hardy.

Since the outbreak of the COVID-19 pandemic, it has been in regular discussions with various industry organisations, partners and associations to work towards this goal. One such result of these discussions had been the launch of the expanded PATA Crisis Resource Center (CRC), created with the support of the Asian Development Bank (ADB).

The expanded CRC provides action-oriented interactive multimedia content that is focused on crisis preparedness, management, and recovery for destinations and other tourism enterprises across the Asia Pacific.