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New Chief Executive at Star Alliance

New Chief Executive at Star Alliance

Harry Johnson

- June 5, 2023

New Chief Executive at Star Alliance

eTurboNews:




Star Alliance, the world’s first and largest global airline alliance, is pleased to announce that Theo Panagiotoulias has been chosen to become its next CEO.

Mr Panagiotoulias has more than 25 years’ international experience in the airline and aviation industry. He joins Star Alliance from Hawaiian Airlines, where he had been Senior VP for Global Sales and Alliances since 2014. Previously, Mr Panagiotoulias was VP and GM (Asia Pacific) at travel technology provider Sabre Corporation, as well as a 15-year veteran of American Airlines, where he held several commercial, operational and management positions. His full biography is appended.

“On behalf of the board of Star Alliance, I would like to congratulate Theo for being named the next CEO of Star Alliance,” said Scott Kirby, CEO of United Airlines and Chairman of the Star Alliance Chief Executive Board.

“Theo’s international commercial and airline experience have given him a good understanding of the challenges and opportunities facing our industry today. I believe he is the right person to lead Star Alliance into the future.”


“Star Alliance connects the world,” said Mr Panagiotoulias. “More than 200 million customers fly with its 26 member airlines each year, on more than 16,000 flights each day. The Alliance has also led the revolution to promote a more seamless passenger experience. I am honored that I’ve been chosen to lead the Star Alliance team and work directly with our 26 member carriers, as we continue to innovate as the world’s leading airline alliance.”

Mr Panagiotoulias will succeed Charlotta Wieland, who has been seconded from SAS – Scandinavian Airlines to serve as Star Alliance’s interim CEO since January 2023. With Mr Panagiotoulias coming on board, Ms Wieland will return to SAS, and also rejoin Star Alliance’s Alliance Management Board as the representative for SAS. Mr Panagiotoulias’ appointment is expected to take effect within the coming months, upon the completion of certain administrative processes and clearances.

“On behalf of Star Alliance and its member carriers, I would like to thank Charlotta for her service to Star Alliance as interim CEO and welcome her back to her seat on the Alliance Management Board,” said Mr. Kirby.

Star Alliance was named the World’s Best Airline Alliance by Skytrax in 2022. It aims to facilitate a seamless, high-quality traveler experience across its 26 member carriers, with smooth transfers across an extensive global network, together with rewards and recognition for frequent international travelers.


In 2022, the Alliance celebrated its 25th anniversary as the longest-running international airline alliance. It also marked several important milestones, including the launch of the world’s first airline alliance credit card with HSBC Australia, and the formation of an intermodal travel model, which extends the Alliance’s network beyond air travel to other transport ecosystems, such as rail networks.


Read more: New Chief Executive at Star Alliance


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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

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New Chief Executive at Star Alliance

Harry Johnson

- June 5, 2023

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats