Escorted tour specialist Newmarket Holidays has reported a significant increase in demand for short-haul holidays across Europe and the UK, with booking cycles getting shorter.

In terms of passenger volumes, short-haul destinations are dominating the operator’s top 10 products. Italy is leading the way with 9% growth in customer numbers and three Italian tours – to Portofino, Florence & Tuscany; Puglia & the South, and Capri, Pompeii & the Amalfi Coast – continually ranking among Newmarket Holidays’ best sellers.

Other group tours that have been consistently popular since the start of the year include Dubrovnik, Montenegro & the Dalmatian Coast; Seville, Granada & Classic Spain; Krakow; Lapland’s one day Santa experience, and a Scottish Highlands tour by rail.

The operator has seen booking cycles for European tours getting shorter in 2024, in contrast to long haul bookings that are being made further in advance than previous years.

Richard Forde, Head of Trade Sales at Newmarket Holidays says: “Our booking data since the start of this year shows that travellers are continuing to book short haul holidays that offer a mix of convenience, culture and unparalleled experiences, but they are booking later than previous years. They’re attracted by prices that are more affordable, the convenience of flying from regional airports and the comfort of shorter flight times.

“Italy keeps growing in popularity and its appeal lies in its good weather, culinary delights, cultural and historical richness, friendly locals and diverse landscapes. We’re continuing to support agents with new tours that enhance and expand out Italian tour collection and offer fresh experiences to new and returning customers.”