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Norwegian encourages travellers to ‘Break Free’ with biggest marketing campaign in UK

Norwegian encourages travellers to ‘Break Free’ with biggest marketing campaign in UK

Megha Paul

- February 8, 2021

Norwegian Cruise Line (NCL), the innovator in global cruise travel with a 54-year history of breaking boundaries, announced the launch of its global brand campaign, “Break Free” in the UK, encouraging travellers to look towards the future when they can reconnect with the people – and places – they have missed most.

The campaign, set to the well-known and uplifting lyrics of “I Want to Break Free,” by British music legends Queen, is the cruise line’s most significant investment in the UK market to date, highlighting the brand’s confidence in the region’s travel landscape.

https://www.youtube.com/watch?v=ACI-DfDnGwo

It will run across an impressive 38 broadcast channels from 6 February to 7 March, and again during different intervals in the year, including Channel 4, ITV, Channel 5, and a range of Sky channels, including Sky Arts and Sky Cinema Package, and will be complemented with Video on Demand advertising, running on Sky Go, as well as print and digital media investments.

“At Norwegian Cruise Line, we have a history of innovation, and we have always had a fighting spirit,” said NCL vice president and managing director in the UK, Ireland, Middle East and Africa, Eamonn Ferrin. “Our team has been using this pause to prepare for our comeback, and the creative minds and incredible talent we have in-house truly delivered. The NCL team has developed a campaign that calls to the traveller in each of us and our collective desire to feel free again.”

Karen Sequeira, marketing director of UK&I, Middle East and Africa, adds: “’Break Free’ is the first time we are undertaking a national TV campaign of this scale which will be combined with a 360° approach across digital, print and trade. Investment at this level is testament to a burgeoning interest in cruise in the UK and the country’s position as our number one international market. We’ve seen growing demand from the British public, and we are keen to invest in further strengthening our brand awareness in the region. We hope ‘Break Free’ inspires excitement and wanderlust.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

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Norwegian encourages travellers to ‘Break Free’ with biggest marketing campaign in UK

Megha Paul

- February 8, 2021

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats