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On the road to seamless journeys: WTTC and WEF join hands

On the road to seamless journeys: WTTC and WEF join hands

Megha Paul

- July 19, 2019

The World Travel & Tourism Council (WTTC) and the World Economic Forum (WEF) are partnering to help shape the future of how we travel by using digital traveller identity management throughout the whole travel and tourism sector.

The agreement will see the two organisations collaborating, exchanging information and working together to achieve international harmonisation through the use of standards and inter-operability across different parts of the tourism journey.

The Known Traveller Digital Identity (KTDI) project, a World Economic Forum initiative, brings together a global consortium of individuals, governments, authorities and the travel industry to enhance security in world travel. In January 2018, the governments of Canada and the Netherlands committed to piloting the concept in an international cross-border context. Now, the KTDI Pilot Consortium has been officially launched, with testing of the enabling technology to start during 2019.

Through its Seamless Traveller Journey programme (STJ), WTTC has researched over 53 initiatives using biometrics in the tourism sector and has identified potential emerging models – such as the WEF KTDI initiative – which may address the end-to-end traveller journey of the future.

“Ensuring safe and hassle-free travel by using bio-metric technology.”

Gloria Guevara, president and CEO of WTTC said: “Our data shows that tourism contributes 10.4% of global GDP and 319 million jobs. Not only will we need to do things differently – as we cannot expect a near-doubling of airport capacity in the next 20 years – but we will need to do things right. The key, therefore, is to maximise the growth in a way that ensures safe and hassle-free travel by using bio-metric technology.”

Dr. Christoph Wolff, head of mobility industries and system initiative and member of the executive committee of World Economic Forum explained: “The Known Traveller Digital Identity concept was co-designed by stakeholders across the aviation, travel and tourism ecosystem with the intention of testing a platform that is scalable, interoperable and useful to all actors relying on identities in their service provision. Working alongside WTTC provides the valuable opportunity to refine the framework and platform to serve all tourism services.”

May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

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…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

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On the road to seamless journeys: WTTC and WEF join hands

Megha Paul

- July 19, 2019

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May we all strive to emulate her virtues and remember that true wealth lies in the depth of our character, the sincerity of our actions, and the impact we have on those around us.”

Stay riveted for our next gala event, The Brand Travel Daily Media Travel Excellence Awards that recognizes and celebrates the outstanding achievements of companies and individuals in the travel, airline, and hospitality industry. They are scheduled to take place in 11 October, 2024

For inquires, to attend or sponsor next awards, kindly email here: Gary@traveldailymedia.com

If you know of any female leaders or up and coming superstars in the Travel and Hospitality industry you would like to nominate, please visit our page and complete a nomination form!
The prestigious IWTA Awards 2024 Award Winners are listed below:

content studio box

…there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you design and create an advertising campaign.

We can also organise a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

x Studio

Connect with your clients by working with our in-house brand studio, using our expertise and media reach to help you create and craft your message in video and podcast, native content and whitepapers, webinars and event formats